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Broadcast Monitoring for PR Agencies
How can PR agencies win business, wow clients and develop referrals? At every step of the client life cycle, broadcast monitoring will help you deliver more than you promised to both prospective clients and current accounts.
Our playbook shares specific ways broadcast monitoring can be used as a strategic asset in all of your PR agency’s activities, including:
- Track news events to identify potential clients
- Prepare better new business pitches
- Create more effective messaging for clients
- Act as your client’s early warning system
- Prove ROI with meaningful metrics
Broadcast monitoring will give your PR agency a competitive edge by helping you and your team to demonstrate again and again that a client’s investment in public relations will return strong results – from the first contact with a prospective client to daily relationship building and campaign execution.