TVEyes Broadcast Media Monitoring Helps Competitor Group Finish First with Sponsors and Charities.
Media monitoring case study – managing media for 28 massive live events each year – in the U.S., U.K. and Europe.
The public relations team at Competitor Group manages Rock 'n' Roll Marathon events across the country and Europe. Its events draw tens of thousands of participants, global brands as sponsors, raise millions for charity, and light up local media with images of achievement, doing good and having fun with concerts at the conclusion of each event.
In the case study you'll read how:
- Competitor Group uses TVEyes to demonstrate media value of its events to sponsors
- Alerts help create a "virtuous cycle" of coverage and interaction with local media
- Consolidating from many providers to TVEyes saves the team time and money, with an attractive fixed-cost subscription vs per-clip fees
- TVEyes makes it easier for Competitor Group to focus on its business and expand into new markets overseas